Coronavirus (Covid -19) Reinforces Corperate Social Responsibility of Business Organisations or Companies in Cameroon - A Case Study of Les Brasseries Du Cameroun

Corporate policies towards business social corporate responsibility differs and although they may have a substantial common ground between them. When businesses or organisations do practices that involve initiatives that benefit society, this is referred to as corporate social responsibility and can encompass a wide variety of strategy that may range from giving away a fraction of a company's proceeds to charity or to implementing greener business operations and in a nutshell it is how companies manage the business processes to produce an overall positive impact on the society. It should be noted that the World Business Council for Sustainable Development believe that corporate social responsibility is the continuous obligation by the businesses or companies to behave in an ethical manner and thus contribute to the economic development while also convalescing the quality of life of its employees, their families as well as of the local community where these businesses are found not leaving out the society at large. Even though a lot of corporate social responsibility or corporate conscience or corporate citizenship or responsible business actions are regulated by the law, companies decide voluntarily or sometimes are obliged by law to contribute to a better society. It should be noted that this corporate self-regulation activities have been integrated into a business model and this can help build customer loyalty based on distinctive ethical values. It should be noted that Les Brasseries du Cameroun has been carrying out corporate social responsibility activities; however this research work will be based on its activities towards limiting or eradicating the coronavirus that has been declared a world pandemic by the world health organisation.

Keywords: Corporate social responsibility ,Covid-19, social responsibility, business, business organisation, organisation